Thursday, 10 January 2008

Impressum

On websites

Leo: Impressum einer Website
Wikipedia: Impressumspflicht


In the UK, as there is no legal obligation for websites to include an "Impressum", information such as the VAT number, registration details, etc. is actually often on the Contact Us page - so if a site has no other contact page, and the Impressum contains only a little legal information and the address, then Contact Us fits.

Examples of UK sites where the Contact Us page includes VAT no. etc:

- The Body Shop
- The Daily Mail
- Computer Weekly

Sometimes this information is on the Terms and Conditions page, but obviously this only works if the Impressum includes terms and conditions:

- Citipost
- Verko

If there is a separate contact page, and "Terms and Conditions" doesn't work, my favourites are:

Legal / Legal notice

This often includes the VAT no. etc (although it usually includes more legal information), e.g.

- Pearson Education
- Worcester Rugby Club
- The Law Society (lengthier)


Trading details

- Hunts Office Furniture
- GB Airways
- M.D.Guy & Son

The Fine Print
Informal version of "Legal"; also usually contains terms and conditions

- Body Active Clinics

I don't agree with the translation "Imprint", although it is used by many German companies in Britain, e.g. Bosch, Siemens, the German National Tourist Board, Bayer, etc. Finding "Imprint" on a UK company website is a sure sign that it has a German background. The first 50 Google hits for "Imprint", site:co.uk, include 11 Impressum-type pages from German companies, none from English companies, and lots and lots of hits related to book publishing, which is what imprints are all about - see Wikipedia: Imprint.

Examples from UK sites:
- Pearson Education
- Bossiney Books

See also:

Article at englishtalk.net

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